The chance to transform
Textile and garment exports have been severely affected by the pandemic. However, exports of China’s industrial textiles (masks, protective clothing, disinfectant wipes, etc.) increased by 79.6 percent from January to April compared to the previous year.
Although this pandemic is a heavy blow to many enterprises, it is also an opportunity for enterprises to transform and upgrade. For example, some enterprises are already researching and developing antibacterial products. Every cloud has a silver lining. In general, manufacturers still have confidence to the future.
STREET & FASHION
The rise of street style
Comfortable casual and leisure-oriented clothes have taken over from formalwear as the mainstream choice of dressing for Chinese consumers. In addition, clothes with twists and something special in their design are also popular. Of course, with the pandemic, face masks were the at the heart of the accessory market.
Streetwear is very popular among young people, especially as the cultures and trends of different countries are converging and crossing over to each other. Street snap and outdoor live streaming in China are flourishing, and young people like to wear fashionable clothes on the street.
At present, slightly loose silhouettes and colourful clothes are the most popular looks with the young. What’s important for them is to show a more unique, personal attitude to dressing.
More and more Chinese consumers are looking to sustainability
Although sustainable clothing is still in its infancy in China, sales have increased a great deal in the past few years, which shows how people are paying increased attention to environmental issues.
In terms of retail, this can be seen in the increased number of second-hand clothing stores and vintage shops being opened in big and medium-sized cities. Consumers see the purchase of second-hand clothes not just as a vote for the environment but as a fashion statement.
As is known, on-line stores form a huge part of the Chinese market and their development continues to blossom. Some of these do a very good job concerning sustainability. For example, there is HowBottle, a brand that specializes in making clothes from waste plastic bottles. REVERB by JNBY uses fishing nets and other ocean waste to make recycled nylon to manufacture clothes and bags; it also makes dresses with re-cycled cashmere. These are just two examples that show how more and more people are really concerned about sustainable development.
Clean luxuryReverb by JNBY